So This Exists of the Day: One of America’s favorite drink orders, the vodka soda, has been reimagined for the mass market:
Air (short for Alchohol Inspired Refresher) has “gone through a ‘patented process’ which leaves it ‘virtually odorless, colorless, and tasteless,’ like vodka, but being malt-based rather than distilled. The result is a carbonated, mildly alcoholic (only 4% ABV) water-soda-malt-vodka hybrid that is touted to be the ‘first’ of its kind.”
In berry, citrus, and club flavors, the drink retails for four for $6.99 or individually for $1.74. Distribution currently is limited to the West Coast, but Air’s maker has plans for expansion.